Copywriting
Why is it crucial for any thriving business?
In most cases of bad copy, potential customers don't even understand what the company sells and they won't spend more than 5 seconds
trying to figure it out.
If the message is unclear, too long or complicated, it's human nature to give up and search somewhere else.
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People are impatient, busy, so, in order for the message to reach them, it has to be very clear, compelling and easy to read.
And that's exactly what good copywriting solves!
Proper copy works this way:
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Potential clients are reached by your message, they start reading it, they get hooked so they read more, it sparks interest in your product or service, they want it, they need it, they buy it!
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Hooray, copywriting for the win!
Why is copywriting so important?
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Peaks interest, making your business noticeable
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Clarifies what you sell in the mind of the prospect customer
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Supports why the potential customer not only wants, but needs your product/service
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Increases website traffic
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Builds your brand image
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Turns prospects into clients by earning their trust
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Accompanies and guides the client throughtout the buying process
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Gives a professional aura to your business
